Field note 01
The build trap
Why capable people spend months building something nobody wanted — and how to see it coming.
Read →Your idea → a live, market-tested launch, run by a team of AI agents. You make the calls. They do the work.
Your AI co-founder asks sharp questions to nail the idea, the customer, and the one thing worth proving — then lays out the strategy.
One co-founder you talk to. A team of specialist agents doing the work behind the scenes — you only watch if you want to.
Short, honest field notes on going from idea to traction. Free to read, made to share.
Why capable people spend months building something nobody wanted — and how to see it coming.
Read →A no-code playbook: pick the audience, make the promise, get real traffic, read the signal.
Read →One promise, one action, zero clutter. What actually makes a stranger say yes.
Read →Views flatter you, signups tell the truth. How to read your numbers without self-deception.
Read →Free to explore any idea. One subscription when you're ready to launch — the whole agent team included, plus a monthly usage bucket.
Usage = the AI generations + agent runs done on your behalf. You only pay past your monthly bucket.
Phases 1 & 2 are free forever · Google or email sign-in
Your validation kit will be saved to your account so you can access it any time.
Free during beta. No credit card. Your data is never sold.
Phase 1 is free. Your AI co-founder asks the right questions to deeply understand your idea before anything is generated.
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Write it like you're explaining to a smart friend. The more specific you are — who it's for, what problem it solves — the better your validation kit will be.
Phases 1 & 2 are free — no credit card required.
sk-ant-.Stored only in your browser. Used only to call Claude on your behalf.
Update how you describe your startup. If a kit already exists, you'll be prompted to regenerate it.
Select which agents to run. Your LP goes live, gets SEO-optimised, analytics-tracked, and your campaign launches — all autonomously.